So Beach
Küçük Boncuklu Koyu, Fethiye, Muğla, Türkiye · 2025
A complete beach club atmosphere at So Beach, Fethiye — a ball-and-tassel entrance portal, fringed pergola and net ceilings, beaded rope curtains, and shell, agate and mirror feature walls, all built for salt, sun and constant contact.
Ball-and-tassel entrance portal
Hanging columns of wrapped spheres and long tassels line the boardwalk and open into an arch toward the sea, marking the approach to the beach.
Fringed macramé canopies and ceilings
Open-knit canopies with dense fringed edges cover the terrace, the cabana pergolas and the covered walkway, layered so the light comes through in bands.
Chevron tassel ceiling at the coffee bar
Alternating rows of dark and golden fringe form a chevron ceiling above the coffee bar, lit from below.
Beaded, ball and agate rope screens
Around the seafront dining deck and cabanas, screens of rounded wrapped forms, wooden balls and agate stones sit inside rope-covered frames.
Shell-and-rope mirror wall
At the entrance, a round mirror is set within looping rope lines, shells and circular details, so the trees and beach become part of the wall.
Fringed cabanas
Fringed timber cabanas line the back of the beach behind the loungers.
Doorway curtain and mandala panel
A twisted-weave curtain fills a stone doorway, and a mandala wall panel sits above the carved So Beach sign.
A complete beach club atmosphere at So Beach, Fethiye — a ball-and-tassel entrance portal, fringed pergola and net ceilings, beaded rope curtains, and shell, agate and mirror feature walls, all built for salt, sun and constant contact.
Property
Beach Club
Scope
7 areas
Timeline
2 weeks
Delivered
2025
The brief
A beach club is not a hotel: nothing is admired from a distance. Guests walk through it barefoot, pull the curtains aside themselves, lean on the screens and photograph all of it, from the boardwalk arrival at dusk to the coffee bar at midnight. So Beach needed an atmosphere rather than a set of objects, and it had to survive a full season of that contact plus salt, moisture and direct Aegean sun. The other requirement was time-of-day: the same pieces had to carry the arrival at golden hour and still hold the room when the only light is warm and coming from below.
Our approach
We designed the club as a sequence of thresholds and gave each one the same rope vocabulary at a different scale. The arrival is marked by hanging ball-and-tassel columns along the lit boardwalk — the largest, simplest gesture, readable from the car park. At the terrace the weave goes overhead: fringed pergola canopies and a net ceiling closure that turn the midday sun into pattern, and a chevron tassel ceiling over the coffee bar that becomes the light source at night when it is lit from beneath. At body scale, beaded and wooden-ball screens divide the cabana decks so each has a room of its own with the bay still visible through it, and a twisted-weave curtain fills the stone doorway. Then the pieces that reward standing still: a mandala panel above the carved sign, an agate-and-rope screen against the sky, and a shell-and-rope wall built around a round mirror that puts the sea behind whoever is standing in front of it. Salt-resistant cord throughout, and the façades were finished by hand on site rather than hung ready-made.
Scope of work
Full beach club atmosphere — ball-model entrance portal, net ceiling closure and fringed pergola canopies, beaded and wooden-ball cabana screens, feature walls in shell, agate and mirror, and a DJ booth design
Materials used
Ball-model entrance portal
Hanging ball-and-tassel columns along the boardwalk
Ball-model shade canopies
Net ceiling closure
Terrace
Fringed macramé pergola canopies
Cabana terrace
Chevron tassel ceiling
Coffee bar, lit from below
Beaded and wooden-ball rope screens
Cabana decks
Twisted-weave door curtain
Stone doorway
Shell-and-rope mirror feature wall
Agate-stone and rope screen
Mandala wall panel
Above the carved So Beach sign
DJ booth design
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